The Law of Borders

The Law of Borders

Hey everyone, welcome to Digital Branding with LEAD, where we bring you valuable information, tips, and opportunities to assist you in building your brand. Today’s topic in relation to digital branding is, “the law of borders.”

When dealing with the law of borders, this is to be looked at as a high-level discussion for brands that are leaders in their category. Remember in a previous video we stated that many business owners feel like the only way that they can increase market share is by expanding their brands into other categories. Well, many fall victim to the first law of branding which is the law of expansion. Realistically, it is not the only way to grow. In fact, the perfect solution to achieving both goals are to build a global brand. That means keep the brand’s narrow focus in its home country and then go global. But realize that the perception of a country plays into going global.

Every brand just like every person, is from somewhere. It doesn’t matter where your brand is conceived, designed, or produced, its name and its connotations determine its geographic perception. Think Haagen-Dazs. It might have been developed in New Jersey, but its origins sound Scandinavian. It’s all about perception.

The law of borders is a high level law that should only be applied for brands that are leaders in their category. And if that is your company, then cheers to you.

That’s all we have today on Digital Branding with LEAD. Remember with LEAD it is all about turning your business into a leading brand. Make sure you visit to book a consultation with us and learn how you can grow your brand within the digital world today.