The Law of Color

The Law of Color

Hey everyone, welcome to Digital Branding with LEAD, where we bring you valuable information, tips, and opportunities to assist you in building your brand. Today’s topic in relation to digital branding is, “the law of color.”

So, last video we talked briefly about how logos are used in brands. Another way to make a brand stand-out is with color. But color is not an easy attribute to work with. There are thousands of words to choose from in order to create a unique name, but only hand small number of colors.

Keep in mind that all colors are not created equal in the eye of the beholder. Colors on the red end of the spectrum are focused slightly behind the retinas in your eyes. Therefore, a red color appears to move toward your eyes while you’re looking at it. For these reasons, red is the color of energy and excitement. Red is an in-your-face color.

When selecting a color for a brand or a logo, managers usually focus on the mood they want to establish rather than the unique identity they want to create. And while mood or tone can be important, other factors should override a choice based on mood alone.

Leaders have first choice. Normally the best color to select is the one that is most symbolic of the category. Let use John Deere for an example. They are the leading brand of farm tractors. So it makes perfect sense that they would pick the color green as their primary color. It is the color of grass, trees, and agriculture in general. Just like coke is red and Pepsi’s primary color is blue. Kodak’s primary color is yellow while Fuji is green. We can go on and on.

So, keep the law of color in mind when deciding on the colors of your brand. Creativity is all well and good, but it is the fundamental laws and science that are the essence of all we do.

That’s all we have today on Digital Branding with LEAD. Remember with LEAD it is all about turning your business into a leading brand. Make sure you visit to book a consultation with us and learn how you can grow your brand within the digital world today.