Hey everyone, welcome to Digital Branding with LEAD, where we bring you valuable information, tips, and opportunities to assist you in building your brand. Today’s topic in relation to digital branding is, “the law of contraction.”
First thing first, a brand becomes stronger when you narrow its focus. Think about it. There are many people in America that wake up every morning and drink a cup of coffee.
In the world of commerce, many people grab a cup of coffee on the go while on their morning commute. Starbucks came on the scene and did something other coffee shops did not do, which was specialize in coffee. Sounds simple but think about it. Most of the other places that you can get coffee on the go in the morning is local fast food, which sells breakfast, lunch, and dinner in most cases.
Starbucks didn’t start off selling breakfast items like your typical coffee shops. They narrowed their focus and specialize in the coffee itself. See good things can happen when you contract rather than expand your business.
Now, when that contraction has taken place within your business, you must then narrow your brand’s focus. See, when you think of Starbucks, you think of coffee. They dominate the category. The brand name is synonymous with the category. This is the position that we want to see our businesses in. You want to be the leading brand in your category.
Most people search for success in all the wrong places. They try to find out what rich and successful companies are currently ding and then try to copy them. You may establish a good business, but will you have a brand name attached to it that lives in the minds of the people?
If you want to have a successful company, you have to do what successful companies did before they were successful. And it happens, they all did the same thing. They narrowed their focus. This is the law of contraction.