The Law of Mortality

The Law of Mortality

Hey everyone, welcome to Digital Branding with LEAD, where we bring you valuable information, tips, and opportunities to assist you in building your brand. Today’s topic in relation to digital branding is, “the law of mortality.”

That’s right, you heard it right. The law of mortality. Get it through your head now, that no brand will live forever and allowing a brand to die is always the best solution.

Brands are born, grow, mature, and then like everything else in this world, it will eventually die. There are many companies that are spending millions of dollars to save a dying brand. Yet they resist spending pennies to create a new brand. Once you understand the nature of branding, you’ll know when it is time to let your old brand die a natural death.

Don’t fight it. For bands, like people, there is a time to live and a time to die. There is a time to invest in a brand and there is a time to harvest a brand. And, ultimately, there is a time to put the brand to sleep. Don’t waste money. Spend your money on the next generation. Invest your money in a new brand with a future.

Think about Blockbuster’s, Toys R Us, Macy’s, and many of the other retail brands that have died or are in the process of dying right now. The moral of this law, is don’t be afraid to change and let your brand die, so that you can start a new one.

That’s all we have today on Digital Branding with LEAD. Remember with LEAD it is all about turning your business into a leading brand. Make sure you visit to book a consultation with us and learn how you can grow your brand within the digital world today.