Hey everyone, welcome to Digital Branding with LEAD, where we bring you valuable information, tips, and opportunities to assist you in building your brand. Today’s topic in relation to digital branding is, “the law of publicity.”
With the boom of social media and the brands that have blossomed in this digital space, has caused for a frenzy of social media advertisements. You know, all those sponsored ads that pop up on your Instagram and Facebook feeds and it just so happen relates to something you just searched or maybe even said…
Well, many advertising agencies are committed to the concept of building a brand with advertising. While a large advertising budget might be needed to maintain high-flying brands like Coca-Cola or Nike, advertising generally won’t get a new brand off the ground. Social Media gives off that appearance, but in reality, there are more people spending money on social media advertising then those who are actually making money.
We live in an overcommunicated society, where each of us gets hit with hundreds of commercial messages daily. Many brands today are born, not made. A new brand is capable of generating favorable publicity in the media or it won’t have a chance in the marketplace.
And the best way to generate publicity is by being first. In other words, by being the first brand in a new category. Think Domino’s, the first home delivery pizza chain, or ESPN, the first cable sports network.
So, are you the first brand in a new category?
If so, then you have one of the main ingredients to gain publicity. News media wants to talk about what’s new, what’s first, and what’s hot. Period.
What others say about your brand is much more powerful than what you say about it yourself. That’s why publicity in general is more effective than advertising. Public relations is one of the most effective forces in branding.
Today brands are built with publicity and maintained with advertising.
That’s all we have today on Digital Branding with LEAD. Remember with LEAD it is all about turning your business into a leading brand. Make sure you visit leadmediallc.com to book a consultation with us and learn how you can grow your brand within the digital world today.