Hey everyone, welcome to Digital Branding with LEAD, where we bring you valuable information, tips, and opportunities to assist you in building your brand. Today’s topic in relation to digital branding is, “the law of quality.”
It has been said that building your brand on quality is like building your house on sand. You can build quality into your product, but that has little to do with your success in the marketplace.
There was a ranking of sixteen brands of small cars, the number-one brand in quality was 12th in sales. The number-two brand in quality was 9th in sales. The number three brand in quality was dead last in sales. If quality translates into sales, the numbers don’t seem to show it.
Quality, or rather the perception of quality, resides in the mind of the buyer. If you want to build a powerful brand, you have to build a powerful perception of quality in the mind.
As it happens, the best way to build a quality perception in the mind is by following the laws of branding. Take the law of contraction for example. When you narrow your focus, you become a specialist rather than a generalist. Think Starbucks. A specialist is generally perceived to know more, in other words to have a higher quality, than a generalist.
So, remember, being a specialist and having a better name go hand in hand. Quality is a nice thing to have, but brands are not built by quality alone. There’s nothing wrong with quality. We always advise our clients to build as much quality into their brands as they can afford. But don’t count on quality alone to build your brand.
That’s all we have today on Digital Branding with LEAD. Remember with LEAD it is all about turning your business into a leading brand. Make sure you visit leadmediallc.com to book a consultation with us and learn how you can grow your brand within the digital world today.