The Law of Singularity

The Law of Singularity

Hey everyone, welcome to Digital Branding with LEAD, where we bring you valuable information, tips, and opportunities to assist you in building your brand. We have made it to the end of the 22 Immutable Laws of Marketing. Today we reveal number 22.

Today’s topic in relation to digital branding is, “the law of singularity.”

The most important aspect of a brand is its single-mindedness. Loss of singularity weakens a brand. It is this singularity that helps a brand perform its most important function in society.

So, keep in mind, what is a brand? Simply put. A proper noun that can be used in place of a common word. i.e., Singularity. For example:

• Instead of an imported beer, you can ask for a Heineken.

• Instead of an expensive Swiss watch, you can ask for a Rolex.

• Instead of a driving machine, you can ask for a BMW.

In other words, a brand is a singular idea or concept that you own inside the mind of the prospect. It's just that simple and as difficult as that. Narrow your focus, make sure your brand targets a specific category, and make sure that your brand name embodies singularity so that one day it can be used in place of a generic name in the mind of consumers.

That’s all we have today on Digital Branding with LEAD. Remember with LEAD it is all about turning your business into a leading brand. Make sure you visit to book a consultation with us and learn how you can grow your brand within the digital world today.