The Law of the Generic

The Law of the Generic

Hey everyone, welcome to Digital Branding with LEAD, where we bring you valuable information, tips, and opportunities to assist you in building your brand. Today’s topic in relation to digital branding is, “the law of the generic.”

If you haven’t realized yet, the vast majority of brand communication takes place verbally, not visually. The average person spends nine times as much time listening to radio and television than he or she does reading magazines and newspapers. And in more recent advancement, more people are spending time on social media and streaming platforms then listening to radio.

With this in mind, we have to know that generic names cause major problems. The problem with a generic brand name is its inability to differentiate the brand from the competition. For example, in the food supplement field, there are over 11 products with the word “nature” in it. Will any of these generic brands break into the mind and become a major brand? This is very unlikely. So be mindful of this.

So today, we are going to give you all some good ways to use a generic word in your brand name that if done right, it can help separate your brand from others and help you penetrate the mind of the consumer. The key is using a generic word and use it out of its normal context. For example, someone took a specific office product and used it out of context to come up with Staples, an effective brand name for an office-supplies company.

Sometimes you can carve out a brand name by cutting a generic in half. This often has the further advantage of creating a short, distinctive, easy-to-remember brand name. Like Intel Corp instead of Intelligent Chip Company.

Always remember, in the world of branding the mind doesn’t deal with letters or words. It deals in sounds. You can capitalize all you want, but a generic word is a generic word in the mind, no matter how you spell it.

That’s all we have today on Digital Branding with LEAD. Remember with LEAD it is all about turning your business into a leading brand. Make sure you visit to book a consultation with us and learn how you can grow your brand within the digital world today.