Hey everyone, welcome to Digital Branding with LEAD, where we bring you valuable information, tips, and opportunities to assist you in building your brand. Today’s topic in relation to digital branding is, “the law of the word.”
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns. For example, what prestige is to Mercedes, safety is for Volvo. Words are the key to brand building. The product itself might have a visual reality. But it’s the brand name and its associations that give the product meaning in the consumer’s mind.
How do you get in the consumer’s mind, you might ask? To get into the consumer’s mind you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category. With this in mind, you can develop content that can be disseminated online that will communicate this single thought or attribute to the consumers you wish to target. Over time and with great consistency you will be able to establish your brand in the minds of the consumer that can be re-called by them by using a single word.
The power of branding is real.
That’s all we have today on Digital Branding with LEAD. Remember with LEAD it is all about turning your business into a leading brand. Make sure you visit leadmediallc.com to book a consultation with us and learn how you can grow your brand within the digital world today.